Oct 27, 2017
Trails for all seasons: Easter to Halloween, nature to elves
"I have no idea who organised the Oxted Halloween Trail but, my goodness, you did a great job! My kids have had a fantastic time and I ended up going into shops I haven't been to in ages. I've just realised I can do almost all of my shopping right here. Bravo!" Facebook comment
Experiential marketing is all about creating a closer bond between the consumer and your brand by immersing people in a fun and memorable experience. When a brand event stirs positive emotions in people, they are likely to associate those emotions with that brand.
It may sound a bit complicated, but of course it's not at all, as long as you know what you're doing.
The Market Place knows how to create a trail which is perfect for your audience. We do everything from concept to delivery, plus all the marketing surrounding it.
Take the town of Oxted in Surrey. We have been instrumental in delivering brand new trails for them - the Easter Trails and the Halloween Trails. Both are aimed at families and deliver free, interactive fun during trading times which can be quieter on the high street - school holidays.
Feedback has been brilliant!
“Allowed me to shop in town while the kids were entertained.” Shopper
“Big well done – lovely Easter trail. Thank you, brilliant idea!” Shopper
"Just thought I would congratulate those involved in the Easter trail. This bought many parents and children into the store which was not only converted into sales but also gave the store a real buzz." Retailer
"It was by far the most engaging event for us that has been held so far." Retailer
Our next mission - a multi-level nature trail for a popular rural visitor attraction and an elf festive promotion for an East Surrey town. Best get researching!